Why am I doing all the work?

NOTE: This post was originally published in 2015 and has been updated with relevant information.

McDonald’s recently announced that it would be expanding automated ordering kiosks to 1,000 stores per quarter for the next eight quarters. Pundits rued the announcement as McDonald’s response to labor costs due to higher minimum wage requirements, thus eliminating the need for cashiers. Of course, McDonald’s did not report or even intimate that cashier’s would be replaced or their workforce reduced. The kiosks are meant to supplement the cashiers and enhance the customer experience. Admittedly, McDonald’s CEO noted that. “kiosks allow customers to dwell on the available options and choices, which in turn promotes additional sales.”

While no company would admit to eliminating jobs, one has to wonder the longer-term effect over time. Layoffs may not occur but will companies installing point of sale automation continue to hire at the same rate as before automation?

Over the years we’ve become accustomed to pumping our own gas, bagging our groceries, and other self-checkout situations. As technology improves mobile ordering and service delivery becomes more frequent. Fast food restaurants have integrated phone apps and pay systems to allow for mobile ordering and pickup. Most of these businesses don’t appear to have fewer employees, but, again, what will the industry experience after automation has been in place for several years? Gas stations use to have several employees dedicated to pumping gas. Now there is one operating the terminal that controls the pumps. Grocery stores have ten plus checkout lanes installed sometimes only having a couple staffed.

Automation may or may not affect the workforce but it is affecting the customer experience and wallet. While self-checkouts and automation may make the customer experience smoother, faster, and more convenient it is not lowering prices. Begging the question-Why am I, the customer, doing the work of the service provider for the same price? Recent experiences brought this to light.

Having telephone issues, issues meaning no dial tone, which translates into a true triple play of also no Internet or TV, the problem was reported. Rather than fight the system and try to talk to a person I decided to play along with the online troubleshooting. After a half hour on the floor performing several technical tasks to determine the nature of the problem, the online assistant determined that there was something wrong with the incoming line and repairs were needed. Wise decision. I do admit that following the system and performing the checks wasn’t that difficult. After the troubleshooting, I was even guided through the repair appointment process. Although given that all of our communications were out, the process could not have been completed without a Smartphone.

Not so long ago, a repair technician would have come out and completed the whole process. Which in this case they still had to do. The point being, I did the repair troubleshooting. Did I get a stipend or bill discount for performing the tech work?

The second instance was noticed while checking in for a flight. You can already check in and print boarding passes from the comfort of home or directly to your phone. Then if you have bags to check, you report to the airline agent who checks your paperwork, weighs your bag, prints and attaches your luggage claim tags and takes your bags. This flight introduced us to a new system for our convenience. Once at the airport we were shuttled to a kiosk where we checked our bags, printed our luggage claim tags, attached the tags, and then handed them to an agent, who put them on the conveyor, which was the only step performed by the airline. Didn’t see any payment for that day's work either.

As technology improves more and more services are being pushed onto the consumer. Companies reassign personnel because the customer is now performing those jobs, but prices stay the same. Companies explain this by saying that they are able to keep their prices low by adding the new “self-serve” features. Keep prices low? How about lowER?

Yes, it is more convenient and sometimes quicker to just do things for yourself.  Eventually, there will be no human interaction at all. Just scan your phone and off you go. Oh yeah…that’s happening now.

What we give up for convenience

If you think about it, who is the culprit in the multitude of personal data breaches? The hackers? The companies that failed to protect the data? Or is it ourselves for uploading our personal data in the first place? This really isn’t a proper question because we aren’t the culprits. But the point is that we, ourselves, allow more and more data to be collected by mega corporations. Sometimes it is innocuous as registering on a web site or app, which we cannot always avoid because in order to do business in the digital world we have to. What I mean by allow is two pronged. One, we are not outspoken enough about the Google’s and Facebook’s of the digital world collecting data. Facebook has seen a little backlash recently, but people will continue over sharing every detail of their life. But that’s the really big picture. 

Second, and more specific to personal security, is what we allow by making choices to upload or share personal data. We do this by plugging in the new smart TV without learning about its capabilities and without changing the settings. Or by installing the multitude of other appliances, cameras, digital assistants that we bring into our homes and plug and play. Anything you can talk to on demand and receive a response has to be listening all the time. Creepy? We will allow apps to track our location so that when we are in certain stores or near certain locations we receive notifications. As with listening, these apps aren’t waiting for you to arrive at a certain location, they are tracking and storing your every move until you arrive at the specific location.

How much privacy are we willing to give up?

Last month police and the FBI captured a man suspected of being a serial rapist and murderer in a multitude of cases from forty years ago. The case was broken through the use of DNA. The suspect himself was smart enough not to have his DNA logged into any DNA databases. Smart detectives realized that outside of justice system DNA databases there is a plethora of information being collected by private entities. Ancestral research companies provide DNA collection kits, which allow people to submit their DNA for comparison to other samples in hopes of finding family matches. You guessed it, the profiles are stored in databases so that they can be pinged during searches.

Checking crime scene DNA against public sources of DNA, police were able to get a familial match. That match narrowed the pool of suspects down to one family. Then through traditional police work detectives were able to identify a suspect. As you can imagine privacy watchdogs are all over the issue of law enforcement having access to private sector databases.

For some time Amazon has been offering package delivery inside of your home. Utilizing an Amazon smart lock, with the customer’s permission and knowledge, delivery personnel can unlock your door and drop the package inside. Of course, you are alerted each step of the process. Amazon recently announced package delivery to your vehicle. Currently the service is only offered to owners of GM and Volvo vehicles in certain cities.  The privacy we give for convenience. We allow cleaning and pet sitting services into our vacant homes but more than likely we have met the workers performing the services. I’m sure Amazon does a fantastic job vetting it’s employees. The point is we are giving complete strangers access to our homes and vehicles. We are then shocked and surprised when something bad happens. 

Check yourself

As with corporations and social media we gladly share and upload personal data, even our current location and DNA profiles. Trusting souls that we humans are we don’t cry foul until there is a breach or government overreach. Even though we are the ones that probably share a little too much.

You can’t always avoid uploading data or providing data through registrations. What you can do is be aware of what and to whom you are sharing. Monitor your financial accounts and pay attention to announcements of breaches. You may not be directly affected, but your other accounts may have been compromised through third party links to the breach victim.

Just as we are told to change smoke detector batteries at Daylight Saving Time, maybe we should get in the habit of doing online security checks every time there is a breach announcement.

Please see the blog archive for other posts relating to privacy.

There’s been a breach May 2018

How secure are apps? April 2018

One born every minute February 2018

Are you being watched? February 2018

Cleaning up your online presence September 2017

Public WiFi for dummies July 2017

Keys to the vault August 2015