More Southern hospitality

Living in the Mid Atlantic region you’re not really in the north or the south and sometimes it depends on who’s asking. If you live in a metro area you are more accustomed to a fast paced lifestyle. You get use to it. Not sure if it’s the pace or living in zip codes instead of actual towns, but when you leave the hustle of the Washington metro area heading south there is a marked increase in hospitality and friendliness. I wrote on this topic once  before (Southern hospitality June 2016) and it was noticed again on two separate trips this year. Maybe being from out of town you expect to be treated as such or maybe there is a real difference. Whatever the reason, it is welcomed and why we enjoy traveling thru the South.

Hospitable

While in Alabama near the Georgia line and always on the lookout for BBQ, we came across a little place not much bigger than a shack, but on a late Sunday morning the place was packed. We stopped for some take out and the bill came to $15.10. All I had on me was $20 and other bills. Not wanting to short this small business a dime I told the cashier I’d have to run out to the car. There was a nice older lady waiting for her order near the register. She immediately spoke up and offered a dime to cover me.

Now this wasn’t a great act of kindness that will save mankind. It was only a dime. However, everyone seemed to know each other. I’m sure I was pegged for an out of towner. This lady didn’t need to say a word. But she spoke up and opened her purse. Probably, “A had to be there” moment, but it was very touching. And the BBQ was excellent! What made it for me was the Georgia style mustard BBQ sauce, which I had fallen in love with on an earlier trip to the area and seek out whenever I’m in the Deep South. But this isn’t a food blog.

The second trip took us through the Carolinas and did not disappoint. Everyone we came across was astonishingly friendly. People speak to you when passing-wish you a good day-Cashiers, clerks, hotel employees, everyone.

Visiting an antique store in North Carolina we were greeted by a friendly proprietor that was not extraordinary, especially with the theme of this blog. But what was surprising was his willingness to get out from behind the counter, engage us in conversation, and point out the different collections within the store. The openness and hospitality to strangers that we come across again and again. Now I’ll give him a bit of salesmanship, I mean why not be friendly and show people around. Only going to increase sales. But we have been in plenty of stores, similar and otherwise, where the clerks/managers/owners could care less. You’re lucky of they make eye contact.

During our visit we came across another shopper. He was looking around just like us. After a few excuse me’s and pardon me’s (small store) we began commenting on what each other was examining. A chat started and for the next ten minutes we had the most enjoyable conversation with the gentleman. We parted with a hardy handshake, a God Bless, and safe travels.

To top off our visit, the proprietor had learned we were passing through on the way North. He wanted to make sure that we knew about the gasoline shortage. (Having disconnected for a few days we completely missed the Alabama pipeline leak that was affecting the entire South) Stations were running out of gas and he encouraged us to top off before leaving town, giving us a few suggestions on which stations still had gas.

I texted a friend who was vacationing in South Carolina at the time to make sure he knew about the gas shortages. He replied that he did, receiving the information from a friendly southerner the same as me. “Amazing”, he wrote. “can’t see that happening at home”

Sunday in the south

Several years ago we had just gotten off the interstate in North Carolina, checked in to our hotel, and went looking for dinner in the nearest town. Unfamiliar with the area we thought that what was once a thriving town had been denigrated by the loss of industry or a box store shopping center. The town looked like it had some business but every thing was closed, no one around.

Then it finally hit us. It was Sunday evening, in a small town, in the South. Nothing was happening or was it going to happen. But that was OK. It’s refreshing to come across old time values. Take a moment to slow down and observe the day of rest.

Well, we fell for it again. The night before visiting the aforementioned antique store we did some exploring for what we might do the next morning. Again, the town looked deserted. Nothing open, no one out and about. Save for the few people you saw sitting on their porches enjoying the unseasonably cool summer evening. Wondering what had sucked the life out of the town we came back to our initial finding-Sunday in the South. It’s just the way it is.

We could all take a few lessons from these experiences. Wave and say hi to strangers. Take a break on Sunday. The world might just be a better place.

Not like all the others

In 1999, there was technological uncertainty in the business world as the new millennia approached. Now there is uncertainty in the business world as Millennials take over the labor force.  A Pew Research Center 2015 study found that Millennials made up 34% of the American workforce, surpassing GenXers, while baby boomers are declining at 29%. Unlike the old days where the new generation works for the old, now it is quite possible that the youngest is hiring the oldest. As the older generation of workers declines the more likely scenario is Millennials hiring Millennials. So as the job market becomes tighter with applicants of the same generation, how does one stand out?

No matter who’s hiring whom, resumes start to look similar-same types of schools, training, skills, etc. A very high percentage of companies have an online application process. Resumes are almost certainly filtered for keywords relating to job functions and duties. Step one in the application process makes it difficult to distinguish oneself. An applicant has to have a strong resume that specifically meets the requirements of the individual job posting.  If an applicant is lucky enough to land an interview it may be advantageous to use their own generation’s weaknesses to differentiate themselves from the masses.

All generations have personality traits that can be viewed as weaknesses in the workplace. Baby boomers are viewed as self centered, result focused, driven workaholics, who fight change. GenXers are seen as cynical and impatient, dislike inflexible work schedules, and have portable resumes. Millennials don’t care for mentally unchallenging tasks, need supervision and structure, and have high expectations for themselves.

As Millennials flood the workplace experts are documenting what would be considered negative stereotypes. Specifically:

• Up talking-sounds indecisive/unconfident/immature
• Speaking in abbreviations
•  Focus issues caused by constantly changing electronic stimuli and lack of willingness, multitasking  Lack of social interaction skills, how to talk/deal with people; personal meetings
• Aversion to using the telephone
•  ‘Not caring’ persona
• Entitlement

If you are a Millennial that possesses more traditional work place qualities, highlight those skills as opposition to negative stereotypes. Just because you don’t fit the stereotypical mold for your generation shouldn’t be seen as weaknesses. Turn your abilities and personality traits into positives. Know how others view your generation negatively and present yourself as not like all the others. Generational weaknesses can be used as your strengths.

As Millennials take over the higher-level management jobs the negatives will become positives. A Millennial based company may want Millennial qualities in it’s employees. Of course, as in any presentation, you have to know your audience. Learn the values the company finds important for it’s employees. Learn the mean age of the company’s workforce and its leaders. An interviewee may have to adjust their presentation per interview.

See our blog archive for other posts relating to interviews:

A good interview April 2015

#IQUIT February 2014

Can an interview tell employers everything? January 2013

Lasting impression

To be successful in business is the obvious goal of entrepreneurs. If your business grows to the point of value that someone else wants to buy it is a compliment to the success of the business. To build a business that is such a recognized brand that a buyer wants to keep the owner’s name is a testament to the original owner’s accomplishments.

Giving your name to a business can be tricky and not advised by some strategists. Owners should separate the business from their personal lives and if the business were ever to be sold, the name would most assuredly be changed. A rare occasion it is that a small business can garner such respect of both a business sector and the community that the owner’s name is synonymous with quality. So much so that it may actually hurt business to change the name.

Brand

The way to build that brand is by providing decades of honest work and maintaining the highest level of customer service at all times. The repeat customer is one of the best compliments a business can receive. If the customers are happy they’ll bring in their friends.

Stability and giving back to the community also helps build the business. The sports analogy, “What you do off the field counts too”, can be applied here. When the business is active in the community and becomes a stable part of that community, the business will be recognized as a partner that has the community’s best interest at heart.

Walt Eger’s Service Center is such a business. Walt began learning mechanics from his father at the age of ten. He became a full time mechanic in 1965 and has been in the business ever since. Early on, Walt worked at several repair shops learning his trade.  Eventually he developed a loyal following of customers because of his exceptional skill and customers sensed his honesty and integrity. He opened is first shop with two bays in 1986 and one employee, Walt himself. He moved to his current location on Grimm Road in Severn, MD in 1998 and has been serving the area for thirty years. During the years of building his business, Walt examined his mistakes and took note of successes. He not only received his hard knocks business degree but also learned how to treat customers.

If you’re happy with the service tell a friend if not tell me

Walt has lived by this credo throughout his business career. If something’s wrong he makes it right. Dedication to customer service has served him well. Which has been one of the many reasons his customer base continues to grow. Coupled with an uncanny ability to hire the best people for right job. Walt Eger has grown his two bay auto repair shop in to a thirteen bay service center. The business itself and his practices have become a model for others.

Walt Eger’s Service Center is not just synonymous with quality auto repair. This business is also on the donation rolls of many local charities. The owner and the business both being involved in multiple civic and community organizations. He is happy to give back and be a community member, not just a 9 to 5 business.

Mention his name in the sprawling suburban communities and people know the business or the man.

He’ll tell you he’s made mistakes along the way, his strong faith carrying him through. But those mistakes are not evident now.

Good luck, Walt.

See our blog archive for other posts relating to Customer service:

Customer service October 2012

Now that's customer service! January 2013

Walt Eger's Service Center

If you ever want to see your files again…

One computer in the office has a warning that it is being held ransom, “Provide 500 bitcoins to unlock the system”, is the message emblazoned on the screen. Any computer that requested data from the original would fall prey to the malware, which is now spreading through the office. The IT department had already been notified and the tech is running through the office unplugging data cables trying to isolate the attack.  No, this isn’t a mega corporation. It was a less than 100 employee accounting firm.

An automotive service center with less than 20 employees had a similar experience. The office manager starts the computers for the day and she sees a message that her computer has been locked. Pay up if you want the decryption key. An ordinary Joe is surfing the net when a warning appears on his monitor that all of his photographs have been encrypted. If he wants to have access ever again, he’ll need to pay $1200.

Ransomware has been in the news lately. More than likely you’ve heard the stories of hospitals, police departments, or large corporations having their computers locked and given a price to pay to have them set free. Or the more common terminology, held for ransom.  But cybercriminals are not just targeting institutions or corporations. As security features are improved, the criminals move on to more vulnerable prey. Any size business or any person can fall victim. Yes, the bigger fish will offer a more lucrative payday, but stack enough pennies and eventually you will have a dollar.

Definition and history

Ransomware is a type of malware that infects a computer or network preventing users from accessing the system until a ransom is paid for the decrypt key. There are two kinds. The first is called “locker” which locks the user’s computer. The second and more sophisticated is called a Crytovirus, which targets specific files (Photos, personal, financial), encrypting them until a ransom is paid. Ransom payment is usually requested in the form of the electronic currency Bitcoin. (Bitcoin converts to roughly $575 U.S. dollars) Symantec estimates that over 60% of the malware detected is of the cryptovirus variety and the average ransom paid in the U.S. is $300.

The Symantec white paper, Evolution of Ransomware, August 2015, gives this chronology of ransomware appearances: The first ransomware appeared in 1989, but wasn’t that effective due in large part to the lack of the Internet. Crypto ransomware came on the scene in 2005. As each version was detected and defended against, the writers would learn from mistakes and rewrite the code to make the malware more resistant to computer security features. In 2008, the criminals began secreting the malware in the form of fake antivirus programs. The programs would appear to scan and identify problems and then ask the user for up to $100 to fix the fake problems. In 2011, cybercriminals moved away from the antivirus attacks and began completely disabling the victim’s computers. Criminals then stopped mimicking anti virus problems and jumped to directly locking the computer using a law enforcement warning style of hoax. This was so effective that law enforcement themed ransomware became quite popular between 2012 and 2014.

Like most malware, ransomware is delivered via an attachment to an email. The user clicks on the legitimate looking file and the malicious code is delivered. However, as users became savvier to suspicious emails and clicking on attachments, malware developers have learned to hide their code in websites. Either bogus sites setup for the purpose of delivering malware or within legitimate sites. Once the malware infects a computer it begins encrypting files. If the infected computer is attached to a network the malware spreads as that computer interacts with the network.

On the FBI website, FBI Cyber Division Assistant Director James Trainor writes, “These criminals have evolved over time and now bypass the need for an individual to click on a link. They do this by seeding legitimate websites with malicious code, taking advantage of unpatched software on end-user computers.”

Who is vulnerable?

Institutions, government agencies, big or small business, even personal computers can be targeted or infected. Some attacks are targeted and some are just malware creator’s phishing for victims.  For most small business and individuals it is the latter. Anyone or any business can be victimized. As with identity fraud it is not a matter of if but when. The world is so electronically social that malware gets passed around like a rhinovirus. Eventually, someone close to you will be victimized or you yourself.

Smaller businesses and individuals are more susceptible due to a lack of computer knowledge and access to technical support. They also lack an effective backup system. Files being held ransom or the threat of a fake criminal charge coupled with the lack of technical support make personal computers users more likely to pay.

The FBI, Internet Crime Complaint Center (IC3) reports that while companies and organizations are the primary targets, the IC3 continues to receive reports from individuals. According to reports to the IC3, most individuals are told that their personal/financial information or photos will be publicly released if a bitcoin ransom is not paid within a certain timeframe. Ransom amounts range from $250 to $1,200.

Prevention

For business and individuals alike one of the main defenses is education. Know what the dangers are and be prepared. Businesses need to educate their employees on the tactics of cyber criminals and how to react if they feel they have been victims. After providing education and training, some companies will send their own “suspicious” emails to employees. The emails will look legit enough with the guise of signing up for training or providing personal information for system updates. However, each email will have the telltale signs of phishing that was thoroughly explained to employees. The IT department will monitor how many fall for the trick and how many reported it. Then they will provide further training and education to the employees.

The FBI confirms that ransomware has been around for several years. But there was an increase in 2015 with incidents still on the rise in 2016 due to lack of preparedness and protection. The FBI doesn’t support paying a ransom. Cyber Division Assistant Director James Trainor said, “Paying a ransom doesn’t guarantee an organization that it will get its data back—we’ve seen cases where organizations never got a decryption key after having paid the ransom. Paying a ransom not only emboldens current cyber criminals to target more organizations, it also offers an incentive for other criminals to get involved in this type of illegal activity. And finally, by paying a ransom, an organization might inadvertently be funding other illicit activity associated with criminals.”

What the FBI does recommend is prevention and a business continuity plan. The FBI website offers the below tips for businesses and individuals when dealing with a ransomware threat:

Prevention Efforts

•  Make sure employees are aware of ransomware and of their critical roles in protecting the organization’s data.
• Patch operating system, software, and firmware on digital devices (which may be made easier through a centralized patch management system).
• Ensure antivirus and anti-malware solutions are set to automatically update and conduct regular scans.
• Manage the use of privileged accounts—no users should be assigned administrative access unless absolutely needed, and only use administrator accounts when necessary.
• Configure access controls, including file, directory, and network share permissions appropriately. If users only need read specific information, they don’t need write-access to those files or directories.Disable macro scripts from office files transmitted over e-mail. Implement software restriction policies or other controls to prevent programs from executing from common ransomware locations (e.g., temporary folders supporting popular Internet browsers, compression/decompression programs).

Business Continuity Efforts

• Back up data regularly and verify the integrity of those backups regularly.
• Secure your backups. Make sure they aren’t connected to the computers and networks they are backing up.

At the very least, educate your employees and have a conversation with whoever manages your computer system. At home, resist the urge to fall for “click bait” and pay attention to where you’re surfing. As for your smartphone? Don’t be lulled into a false sense of security. Your phone is a connected device. Someone, somewhere is figuring out a way to get in.

See our blog archive for other posts relating to security issues:

There's been a breach February 18, 2015

What did you say? August 4, 2015

Keys to the vault August 14, 2015

Building history, Part 2

1355 Odenton Road 1930's and present

This is Part 2 of an article that appears in Heritage Times, the news journal of the Odenton Heritage Society, Summer 2016. 
You may read part 1 at, Building history, Part 1

____________________________________________________________________

A History of 1355 Odenton Road
By Gregory Mazzella

Brodsky’s

Gilda Resnick, nee Brodsky, is the only child of Louis and Bessie Brodsky. As she recalls, the Brodsky’s moved to Odenton from Linthicum in 1931 when Gilda was one year old. They had operated a store in Linthicum up to the point of moving. Gilda thought the move was due to following their customer base that was moving to the Odenton area. Again, we see storeowners moving from other, nearby, towns to open their stores in Odenton. More than likely attracted to the confluence of trains and nearby Camp Meade. It is not known why the Brodsky’s chose the Taudte building as the location for their new store, especially making the move during the Great Depression. Probably because of the location and availability. The Brodsky’s, as did many storeowners of the time, made use of the living quarters within the store.

According the U.S. Census for 1930, Louie [Louis] Brodsky was born in Russia in 1902 and immigrated to the United States in 1921. The 1930 census has Louis listed as married. This same census year lists Bessie Brodsky as being born in Maryland in 1908 to Russian parents. Although Gilda did not recall how her parents met she was able to confirm the census data that her parents met in Maryland sometime after her father came to the United States. As Gilda grew up, she remembered Odenton being mostly fields with a few houses spotted around and, of course, the trains were an active part of the community.

The Brodsky’s maintained a general store. They too sold groceries, meats, sugar, flour, candy, shoes, clothing, etc.  The customer base remained the same: locals, farmers, Camp Meade. A lot of the store’s business was conducted through charge or buying on time. Most residents didn’t have much cash so the Brodsky’s would help out by allowing them to pay from one paycheck to another. When Gilda was old enough at 7 or 8 she worked in the store. She was in charge of the candy case, keeping it cleaned and filled. Her payment - all the candy she could eat.

            On March 10, 1943, a fire damaged the store. It was morning and Gilda remembered her mother smelling smoke. Bessie then saw smoke coming from the basement and called the fire department. Gilda remembered there actually being more damage from water than from fire. The (Annapolis) Evening Capital reported in the March 11 edition that the fire was of an unknown origin and began in the basement area at 7:00 AM. The Odenton Volunteers were extinguishing a chimney fire in Gambrills at the time. Linthicum Heights and two companies from [now named] Fort Meade arrived before the Odenton volunteers, who did eventually arrive on scene. The fire was under control by 9:30 AM. It was reported that the fire caused an estimated $10, 000 in damage, which Mr. Brodsky said was partially covered by insurance. After the fire, there was a second “grand opening” when additions were made, doubling the size of the store.

            Bessie would make the buying trips to Baltimore and Gilda would accompany her. They used the train and boarded at the Odenton station.

They operated the store into the late 1940’s. Gilda could not remember the exact year the store closed but knows that the store closed before 1951, which is the year she graduated from the University of Maryland. Louis was against Gilda attending college, but Bessie was insistent that Gilda attend college. Profits from the store paid for Gilda’s education.

The store was closed because Louis and Bessie were getting older and it was harder to operate the store. Louis had purchased land in Severn along Telegraph Road and was developing that land into a mobile home park, which was opened in the 1960’s.  Although not operating store, Louis Brodsky owned 1355 Odenton Road into the 1960’s.

Marucha’s

           

Felix Marucha moved to Odenton in 1956 while serving in the Army and stationed at Fort Meade. In the Army, he had learned electronic repair. While still serving and shortly after his retirement in 1965 Mr. Marucha was doing electronic repairs at his home for a growing client base. He knew that he wanted to go into business for himself. The confines and logistical issues of running a growing repair business from his home caused him to realize that he would have to find a bigger place if he was to build a successful business. His first step was to rent a building across from the Nichols Bethel Methodist Church in 1966. After three years, still needing more space, he knew that renting was not the path to success. In 1969, Mr. Marucha began looking to buy commercial space in the Odenton area.

He received a tip from a friend that Louis Brodsky may be interested in selling his store. The Brodsky store had been closed several years and the space was empty. Mr. Marucha approached Louis Brodsky who was receptive to the idea. Mr. Brodsky not only sold Mr. Marucha the store at 1355 Odenton Road but the entire property that contained nine buildings, including the current cleaners/restaurant and the old school building.

At the time Mr. Marucha bought the property, Louis Brodsky was older and had moved on to manage the trailer park he owned in Severn.  Although some of the buildings still had tenants, the buildings and property had fallen into disrepair. 1355 Odenton Road was empty at the time. Mr. Marucha had to haul out seventeen truckloads of trash from the property that included junk cars. Mr. Marucha eventually added a storage space on to the back of the store, which gives the building its current design.

Mr. Marucha rented the buildings as apartments and to businesses while he upgraded 1355 for his store. Mr. Marucha described 1355 as being in bad shape. In addition to cleaning and fixing up, he had to replace the electrical wiring, which was outdated for the load capacity and exposed. He was able to fix up the apartment on the second floor and rented that until the store was ready. He used rent collected from the different tenants to help pay for the repairs to the store. Each time a tenant would move out, he would do improvements on the properties allowing him to ask a higher rent. Mr. Marucha eventually moved in and opened Marucha TV and Appliance in July of 1969.

During the time Mr. Marucha operated his store, the area at time was still not quite as busy as today. The area farms had been developed into housing. The roads had long been paved. Telegraph Road stopped at Odenton Road creating a T-intersection. (Telegraph Road was not extended and renamed Piney Orchard Parkway until the 1990’s) The 7-11 was in business and the garage next to it.

Due to health issues, Mr. Marucha sold the business to his oldest son, Steve, in June of 1987. Marucha TV and Appliance became Appliance Avenue. In March 1998, the business was taken over by his son Dan and the named was changed to All Home Services. Mr. Marucha still owns all of the property and rents the buildings as business and residential.

Commercial History

While researching this article the building at 1355 Odenton Road was toured. The basement displayed exposed timbers and brick walls, evident of the construction methods of the time.  A heavy wall safe was found mounted in one of the walls. The combination dial spun free and the current tenant had just located it himself. Mrs. Gilda Resnick new that her parents used the safe but had no recollection of its installation. She did know that her parents were mindful of being robbed. Mr. Marucha was also aware of the safe in the basement wall. He had asked Louis Brodsky if there was anything in the safe and Mr. Brodsky was sure there was not. Mr. Marucha had tried to open the safe himself using a stethoscope. He said the dial spun free and he heard no tumbler clicks. In 1970, while Mr. Marucha was out of town, someone, he didn’t remember who, opened the safe and told him that it was empty. That was the last he thought about it and to his knowledge it has been closed ever since.

The mortar encasing the safe had given way creating a crevice around the safe. In the crevice were found receipt slips from Brodsky’s store. Which have been graciously donated to the Odenton Heritage Society.

            New2Us Antiques and Collectibles currently operates within the entire building at 1355 Odenton Road, which is apropos both for this article and the building itself. As far as we currently know, the building is at least 100 years old. It has seen a century pass by its doors. Long gone are the horses and carts and the electric trains that ran within a hundred yards of its doors. Customers from all walks of life have crossed the threshold: from farmers and soldiers buying general goods, to newlyweds buying their first appliances, to baby boomers looking for treasures of bygone times. 1355 has been there for Odenton’s needs providing a space for young entrepreneurs to live their dreams.  The building has long provided a commercial service to the citizens of Odenton.   

Over the years, sometimes two or even three businesses have operated within the building and tenants renting the living area upstairs as well. This article was not intended to list every business that has operated from within the 1355 Odenton Road location, but rather provide the reader with some history of the building. Apologies are given to any business or family that has been omitted from this article or list. As with any historical research there is always information that is yet to be discovered. If you have any further information on the history of the building located at 1355 Odenton Road please contact the Odenton Heritage Society.

The information in this article was collected through research from oral history, newspaper archives, land records, and census data. The oral histories were collected from the Odenton Heritage Society archives and present day interviews of the following residents.

Interviews:

Mildred Taudte

Tempie Taudte

James Taudte

Gilda Resnick

Felix Marucha

Anthony Pokorny

Paul L. Nowottnick

Suzanne Hackman

Other sources include:

Werner Charles Rieve and His Store

By Werner J. Rieve

Heritage Times, Odenton Heritage Society, June 2000

Henry Taudte obituary, December 19, 1921, ProQuest Historical Newspapers: The Baltimore Sun

Brodsky store fire, March 11, 1943, The Evening Capital

“United States Census, 1910", database with images, FamilySearch, Henry Taudte, 1910

“United States Census, 1930", database with images, FamilySearch, Louie Brodsky, 1930

“United States Census, 1930", database with images, FamilySearch, Bessie Boyer, 1930

Please help preserve the history of your local communities. As time passes and development increases we are losing the treasures of our past. This includes our oral history. Your community elders are a wealth of information.
To learn more about Odenton and become involved in local history please visit the Odenton Heritage Society.

Building history

1355 Odenton Road 1930's and present

This article appears in Heritage Times, the news journal of the Odenton Heritage Society, Summer 2016. The issue is about Odenton businesses throughout the town's history. Thought you would enjoy reading about how one building has served the shopping needs of the community for over 100 years. The article is lengthy and will be presented in two blog posts.

Please help preserve the history of your local communities. As time passes and development increases we are losing the treasures of our past. This includes our oral history. Your community elders are a wealth of information. Take the time to ask and listen. Enjoy the article.

___________________________________________________________________

A History of 1355 Odenton Road
By Gregory Mazzella
Part 1

The large plate glass windows filled with merchandise and the lighted OPEN sign let you know there is a business in the building. Walking through the front door of 1355 Odenton Road you can feel the history. The large, open front room, the tall ceilings. The upper floors and basement accessed via narrow stairwells. In the basement is where the age of the building is exposed as this area is mostly as it has been for a century. You’ll find that the ceiling is low. Brick walls form the foundation and heavy wooden beams support the floors above. Look around the main floor and you can imagine the setup of merchants past. Long counters with display cases, jars of penny candy, shelves filled with merchandise.  The building was constructed between 1910 and 1920. Throughout it’s history the building has consistently housed mercantile establishments since it’s construction. Whether general stores or home goods this building has served the Odenton community for a century and continues to do so.

            By the second decade of the 20^th century, Odenton had been a successful hub of rail transportation for more than forty years. Odenton was still a rural area and mostly farmland and fields. However, industry, hotels, and stores had sprung up near the Odenton train station and Academy Junction. Roads were dirt and horses were still the main source of local transportation. The future intersection of Piney Orchard Parkway and Odenton Road, while not congested with automobiles, was still a bustling area for the time.  At the time, the intersection did not exist as we know it today. Where Piney Orchard Parkway now runs, a train trestle crossed over Odenton Road to allow trains to run north and south without interference. To the west was the rail station for the Baltimore and Potomac/Annapolis and Elkridge Railroad junction. To the north, Academy Junction, where the Annapolis & Elkridge Railroad and Washington, Baltimore, and Annapolis electric railway met. You can imagine lots of foot traffic, horse carts, people waiting for their trains and connections, politicians traveling to and from Annapolis and Washington. D.C., farmers bringing in their harvest for shipment. And let’s not forget about Camp Meade, which was formed in 1917, providing an influx of soldiers to the community. You can see why the area, that particular junction, was a hub for the region. You can see why a young entrepreneur would choose the area for his business.

Taudte’s

            Henry Taudte lived in Baltimore and maintained a store in Severn, Maryland. His parents were German immigrants and operated a bakery in Baltimore. He met and married Severn resident Bessie Durner in 1906. In 1915, the Taudte’s moved to Odenton and opened a general store at 1355 Odenton Road where they lived while also maintaining the Severn store. According the U.S. Census for 1910, Henry Tandte [sic] was born in Maryland in 1877 and lived in the fourth election district, which would have included Odenton. The census has Henry listed as married to Bessie, with a two year old son, James. There was no record for Henry in the 1900 census.

It is not known if Henry built the building that would be their home and business or if the structure already existed. We are still researching the original construction. Research of land records has provided a deed dated October 29, 1917, in which Henry and Bessie Taudte purchased from John and May Watts lots 1, 2, and 3 of John Watts plat of Odenton. The deed does mention, “ together with the buildings and improvements”. It is not yet known if this verbiage construes that the building already existed or if it is boilerplate language.

From the Taudte’s daughter in law, Mildred, we know that the building itself originally consisted of two floors and a basement. The upper floors had bedrooms. The right side of the first floor had the living room, dining room and kitchen. The store was located on the left side of the first floor. You can still see that original layout, as the floor plan has not changed. The long counter, that every general store seemed to have, was on the left side as you entered the store. Named for the owner, Taudte’s store was of the general store model. They sold meats, dry goods-like sugar and flour, groceries, cloth, candy, and general merchandise. In addition to the people living near the store, the customers consisted of farmers and residents of Camp Meade. Even competition with the general store housed in the Murray Hotel just down the road.

Henry died on December 17, 1921. Bessie continued to operate both stores through the 1920”s with the help of her parents, James and Laura Durner. Bessie married Wilfred Boyer in 1925. The 1930 U.S. Census lists Bessie as being married to Wilfred Boyer. There is no 1930 census record for Henry Taudte, which corroborates the story that he more than likely died in the early 1920’s.

Bessie began operating rental homes along Watts Avenue [Now Becknel]. Again, we do not know if the Taudte’s built the homes or purchased existing properties. After she remarried, Bessie closed both the Severn and Odenton stores, moving with Wilfred Boyer to Baltimore.

The Taudte’s granddaughter, Tempie, who is the daughter of James and Mildred Taudte did not live in the area when she was younger and did not have much interaction with her grandparents having moved to Sarasota, Fl when she was 13. Tempie does recall that when her family visited she would help her grandmother, Bessie, collect rent from the renters of the houses next to the store.

One of those renters was the family of Suzanne Hackman. Ms. Hackman’s family moved to Odenton from Fort Eustis, Va in 1933 when her father was transferred to Camp Meade. She was ten years old at the time and remembers living in several of what she called “Taudte” houses. She doesn’t remember whom but does remember someone would collect the $10 rent from her mother every month. The Taudte’s managed several rentals and Ms. Hackman’s family moved often as better accommodations became available.

During the time Ms. Hackman lived in the Taudte houses the Brodsky’s had purchased the store. Although they did most of their shopping at the Camp Meade PX her mother would send her to Brodsky’s to get items like meat and bread. She remembered bread being ten cents a loaf and hamburger meat twenty-five cents a pound. Of course, being ten years old at the time, her biggest memory was the big glass candy case.

Rieve’s

            Another, still operating, Odenton store is Rieve’s. Rieve’s store has been an Odenton landmark since the 1920’s. We bring that store into the mix because for a short time Rieve’s also operated out of the 1355 Odenton Road location. Rieve’s operated in a building originally located just north of Academy Junction until a fire destroyed the building on unknown date in 1928 or 1929. Werner J. Rieve wrote in the Heritage Times, June 2000, “At about the same time of the fire, the Taudte building became available, and my father set up his store business there. This is the building that later became Brodsky's store and the place where my father maintained his grocery business until the early 1930s . . . Originally, I believe my father wanted to keep his place of business at the old Taudte/Brodsky (later Marucha) location… with the family expanding, the living quarters were much too small.”

In his article, Mr. Rieve also gave us a glimpse into how the area looked when the Rieve’s store first opened along Telegraph Road (Piney Orchard Parkway). He wrote that the WB&A was still very much in operation and the paved surface of Telegraph Road was nonexistent. So we have an idea of how the Odenton area looked in the 1930’s as 1355 Odenton Road was taken over by another merchant. From what is known, it is believed that 1355 Odenton road was sold to Louis Brodsky, approximately 1931.

Part 2 to follow in separate post
Building history, Part 2

To learn more about Odenton and become involved in local history please visit the Odenton Heritage Society.

Social media checks

Background checks use to be associated with financial institutions during applications for loans. Now they are performed during job applications, college admissions, even dating sites. One of the most important parts of the background check is the character reference. References were historically performed by field investigators interviewing the person’s friends, neighbors, associates, coworkers, etc. This is still an integral part of checking someone’s references, but in today’s online all the time society, social media is fast becoming the standard.

Who’s looking?

Private employers are. Social media checks are now on the checklist during candidate research. HR hiring surveys estimate that more than half of employers search an applicant’s social media during the hiring process. The New York Post reported on January 29, 2016, that at least 40% of college admissions officers report they check applicants’ Facebook pages and other social media when weighing who should get accepted. A third say they Google applicants. Even professional sport franchises do their due diligence when deciding on draft picks. As part of the vetting process, social media of potential draftees are reviewed. With the media attention on football players gone wild in recent years, franchises are doing every thing they can to determine the character of the player they are drafting.

Now the federal government is getting into the game. Investigators will now be probing social media as part of background checks for security clearances. Seems far-fetched that federal investigators didn’t perform these checks in the past, but now it’s official. On May 13, 2016, Director of National Intelligence James Clapper signed a policy directive that allows investigators to collect publicly available social media information pertaining to the person whose background is being investigated. In a press release, Bill Evanina, Director of ODNI’s National Counterintelligence and Security Center stated, “We cannot afford to ignore this important open source in our effort to safeguard our secrets—and our nation’s security.” While federal investigators are prohibited from requiring or requesting applicants’ password information, they will be searching for publically accessible accounts.

Privacy concerns

States and the Federal government have responded in a challenging effort to protect citizens’ privacy and rights. Twenty-three states have enacted laws that prevent employers from requesting passwords to personal accounts to either apply for or keep a job. Maryland was the first state to enact such a law, which took effect on October 1, 2012. Maryland’s law states that employers may not require employees or applicants to disclose a user name, password or other means of accessing a private Internet site or electronic account.

The Equal Opportunity Employment Commission (EEOC) and National Labor Relations Board (NLRB) regulate, monitor, and enforce employer misuse of social media during the hiring process. Since 2010, the NLRB has heard dozens of cases regarding employers infringing on employee rights through social media. Both the EEOC and the NLRB have issued guidance to employers regarding social media rights of employees.

Does your mother see your posts?

Whether you’re currently looking for job or suddenly need a clearance, you never know when a situation will surface that requires a background check, which will now more than likely include social media checks. As we are seeing, the trend is spreading beyond dating sites to employers, college admissions, pretty much anyone who wants to know more about who you are. A picture truly is worth a thousand words.

Getting a lot of ambiguous rejections? Check your social media posts.

Even social media posts from years ago can haunt you. During the 2016 NFL draft, a potential first round pick had his Twitter account hacked.  A years old video showing him allegedly smoking marijuana with a bong hit the web. As this sorted out, draft round after round passed. He eventually was chosen in the thirteenth round, costing him millions.

Because of the anonymity of the Internet, the narcissist in us all, and the instantaneous culture we have, social media seems to be a window into our daily lives. Not only what cat videos we find hilarious or what we’re eating and where, but social media goes a long way in determining who we are, the character of the person doing the posts. Now one could argue that it’s not how they really are, that they use social media as an alter ego. But over time, patterns do develop and the onus appears to be on the account holder to justify the veracity of their posts and not the reviewer.

A good rule of thumb is-If you wouldn’t want your mother to see it, then don’t post it.

See our blog archive for other posts relating to social media:

What’s your social media policy? March 22, 2016

Enforcing company policy May 8, 2015

Convicted? Never convicted. October 17, 2014